Case Study: Ubisoft drives closed beta engagement with Biborg’s immersive Skull & Bones Discord experience

Ubisoft launches a 30-40 minute Discord experience with Biborg

The customer Ubisoft faced the challenge of preparing players and content creators for the closed beta launch of their long-awaited game, Skull & Bones. They needed to share a significant amount of early information and promotional content in an engaging way. The vendor Biborg was tasked with creating an experience to introduce the game and its stakes before the beta began.

Biborg implemented a unique and immersive interactive experience using a Discord bot. This solution created Ubisoft’s first open world on Discord, where a narrative bot guided users through a story with digestible video content and hidden easter eggs, including closed beta keys. The scalable Discord-based tool successfully engaged the target audience on a platform they already used frequently.

Ubisoft