Case Study: Ubisoft brings Watch Dogs Legion’s "Play As Anyone" feature to life with Biborg’s cross-channel creative campaigns

Ubisoft launches 18-character Play As Anyone campaign with Biborg

The customer Ubisoft sought creative campaigns to launch their game Watch Dogs Legion, focusing on its unique "Play As Anyone" feature. They partnered with vendor Biborg for social media, display, and YouTube masthead advertising to engage players and highlight this gameplay innovation.

Biborg's solution involved a social campaign using interactive polls on Instagram, Facebook, and Twitter featuring 18 fully-realized in-game characters. They produced tailored gameplay footage and a dynamic YouTube masthead. The vendor's work successfully promoted the game's core promise from reveal through launch, creating engaging, platform-specific content to build anticipation.

Ubisoft