Case Study: Ubisoft builds an ownable social voice for Rainbow Six: Extraction with Biborg

Ubisoft grows Rainbow Six: Extraction social following to 17K on Twitter in 8 months with Biborg

The customer, Ubisoft, faced the challenge of creating a distinct social media voice for Rainbow Six: Extraction to connect with both existing fans and broader FPS gamers. The vendor, Biborg, was tasked with developing this strategy over an eight-month pre-launch period.

Biborg's solution was to craft a dedicated social voice and editorial line, "Only true mates," which reflected the game's core theme of teamwork and trust. The results achieved by Biborg were significant, with the new social accounts growing to 17K Twitter followers with a 2.2% average engagement rate and 13.7K Instagram followers with an 8.9% average engagement rate across multiple regions.

Ubisoft