Case Study: Ubisoft engages Assassin’s Creed fans with Biborg’s immersive Discord experience

Ubisoft drives Assassin’s Creed Shadows engagement with Biborg in 8 hours

Ubisoft faced the challenge of creating a unique and engaging experience for fans of Assassin's Creed Shadows following its CGI trailer reveal. They wanted to immerse the community in the game's universe while also providing content creators with a standalone experience worth publishing ahead of the Ubisoft Forward announcement. The vendor, Biborg, was tasked with developing this activation.

Biborg devised an immersive Discord experience where the community solved riddles to help content creators open mysterious boxes. This cooperative, multi-step activation involved narrative bots and custom puzzles. The solution successfully engaged fans, who completed the quest in 8 hours instead of the anticipated 24. Biborg's campaign generated over 10K Discord messages, 100+ content creator posts, and 40K+ hours of content watched.

Ubisoft