Case Study: Ubisoft boosts Assassin’s Creed Valhalla launch engagement with Biborg’s cross-platform creative campaign

Ubisoft doubles Assassin's Creed Valhalla launch-day active players with Biborg

Ubisoft challenged its vendor, Biborg, to develop a suite of paid media units for the launch of Assassin’s Creed Valhalla. The goal was to target different audiences and objectives across Instagram, YouTube, and TikTok platforms while adhering to the main campaign messaging of #likeaviking. The campaign needed to be creative and smart, playing with the native features of each platform to effectively reach users.

Biborg implemented a tailored creative strategy for each social platform, including a TikTok In-feed Ad, an Instagram Live hack, and a YouTube Masthead with a high-impact intro. The solution also included a display campaign toolkit, PlayStation Store assets, and a metro covering campaign. According to Ubisoft, the launch resulted in double the number of active players compared to the previous series entry, Assassin's Creed Odyssey, and broke records for viewership and engagement on Twitch and YouTube.

Ubisoft