Case Study: Ubisoft celebrates Assassin’s Creed’s 15th anniversary with Biborg’s fan engagement experiences

Ubisoft celebrates 15 years of Assassin’s Creed with Biborg’s 12-week fan challenge

The customer Ubisoft wanted to engage its diverse Assassin's Creed community to celebrate the franchise's 15th anniversary with the theme "Leap Into History." The challenge was to create a celebration that would resonate with both casual newcomers and hardcore fans.

The vendor Biborg, in collaboration with other partners, created two digital experiences: The Twelve Trials, a 12-week knowledge challenge with weekly prizes, and The Hall of Fame, a 3D statue where fans could leave their mark. Biborg's solution successfully engaged the global community, with fans working together and cheering each other on throughout the celebrations. One overall winner received a trip to Italy.

Ubisoft