Case Study: Ubisoft boosts awareness for Prince of Persia: The Lost Crown with Biborg's speedrun challenge

Ubisoft boosts speedrun engagement with Biborg by reaching the second boss fastest

The customer Ubisoft faced the challenge of raising awareness for its new game, Prince of Persia: The Lost Crown, amongst the core metroidvania audience. This was complicated by the franchise's evolution, which created a dichotomy between fans with existing expectations and new fans who were unaware of the title. Vendor Biborg was engaged to execute an influencer marketing campaign to address this.

Biborg's solution was to create a speedrun challenge for specialized content creators in France, Spain, and Italy. The agency generated significant engagement by having creators compete to reach the second boss the fastest, avoiding spoilers while showcasing the game's speedrun potential. Biborg supported the effort with dedicated social media content, broadcast assets, and a unique grand prize of real, forged twin blades. The campaign successfully positioned the game for the speedrun community and reached a large audience.

Ubisoft