Case Study: Ubisoft boosts Rainbow Six Siege esports viewership with Biborg's Epic Moments Media Burst

Ubisoft boosts Rainbow Six Siege esports viewership across 7 matches in 2 days with Biborg

The customer Ubisoft faced the challenge of growing the viewership for its Rainbow Six Siege esports brand, seeking to convert its large base of 50 million players into fans of competitive tournaments. Vendor Biborg was engaged to implement an innovative Dynamic Optimisation Campaign (DCO) using paid media to address this.

Biborg's solution was an 'Epic Moments Media Burst' campaign, which utilized Google's Real Time Triggers to serve ads only during the most exciting moments of the ESL Pro League Finals. This approach, a first for the gaming industry, maximized media budget efficiency by targeting a qualified audience with high-impact formats. The campaign successfully increased viewership for the event, with results described as exceeding expectations.

Ubisoft