Case Study: Surfrider Foundation raises awareness of marine pollution with Biborg’s gamified “Twiddling Your Thumbs” experience

Surfrider Foundation drives 62,000 twiddles with Biborg

The Surfrider Foundation, an organization dedicated to protecting the aquatic environment, partnered with vendor Biborg to create an innovative public awareness campaign. Their challenge was to highlight the dangers of marine pollution and human inaction in a way that was engaging and accessible to a wide audience at the Motion Motion festival.

Biborg developed an interactive gamified experience titled "En Se Tournant Les Pouces" (Twiddling Your Thumbs). This installation allowed visitors to use their thumbs as controllers to face challenges based on real aquatic issues. The solution successfully engaged 7,000 visitors, with 534 games played and 62,000 interactive twiddles recorded, effectively raising awareness for the Surfrider Foundation's cause through Biborg's creative approach.

Surfrider Foundation