Case Study: SEGA/Atlus boosts Soul Hackers 2 brand awareness with Biborg’s immersive Demonic Fortune booth

SEGA/Atlus brings Soul Hackers 2 to Gamescom after a two-year hiatus with Biborg

SEGA/Atlus, a major video game publisher, faced the challenge of boosting brand awareness for the European release of Soul Hackers 2 at the Gamescom convention. They tasked their vendor, Biborg, with creating a special and memorable experiential activation to immerse attendees in the game's universe after the event's two-year hiatus.

Biborg designed and implemented an interactive digital booth based on the game's "Demonic Fortune" feature. This solution allowed convention-goers to input a significant date to receive a personalized demon fortune and a printed keepsake. The activation successfully immersed attendees in the Soul Hackers 2 world and was highly praised by SEGA and its key decision makers in Japan.

SEGA/Atlus