Case Study: SEGA launches a memorable Western campaign for Yakuza: Like a Dragon with Biborg

SEGA launches Yakuza: Like A Dragon across 8 markets with Biborg

The customer SEGA faced the challenge of launching the game Yakuza: Like A Dragon in Western markets with an impactful online display campaign. They needed to introduce a new main protagonist and new RPG-based combat mechanics to the franchise's audience while adapting Japanese-created assets to appeal to a European and Western sensibility with more emotion and humor.

The vendor Biborg developed a creative strategy that highlighted the game's thrilling narrative and humorous tone, showcasing the new combat system. They produced and localized a suite of social media assets for platforms like Facebook and Instagram, using targeted data insights for precise audience delivery. Biborg's work received direct praise from both SEGA and the game's Japanese studio, Ryû ga Gotoku Studio, for their created assets.

SEGA