Case Study: SEGA brings Persona 3 Portable and Persona 4 Golden to life with Biborg’s AR filter

SEGA launches Persona AR filter with Biborg, featuring 2 bundled games

SEGA approached Biborg to create an augmented reality filter for the bundled release of Persona 4 Golden and Persona 3 Portable. The challenge was to develop a single AR experience that promoted both titles while creatively utilizing the newest AR technology available on social media platforms.

Biborg developed an AR filter that used facial tracking technology to leverage users' emotional responses. Users were prompted by their "Shadow Self" to display specific emotions, which filled a gauge and distorted a mirror effect. Once full, the mirror shattered to reveal a character's Persona from the games. The case study does not provide specific metrics on the results or measurable impact of this campaign.

SEGA