Case Study: SEGA launches Persona 5 Royal with Biborg

SEGA launches Persona 5 Royal with Biborg across 6 countries

The customer SEGA faced the challenge of announcing and launching the expanded game Persona 5 Royal, needing to showcase its new content to both existing fans and new players while also promoting the new FIGS language support to a wider European audience. Vendor Biborg was engaged to create a campaign that would excite the core fanbase and educate potential buyers about the game's enhancements.

Biborg implemented a two-phase digital campaign. The announcement phase used short social videos to tease the release, while the launch phase utilized interactive formats like a Facebook Canvas and Instagram Stories to let users explore the game's world and characters. The campaign was diffused globally, successfully reaching its target audiences. The vendor Biborg effectively highlighted the new features and language options to drive player investment.

SEGA