Case Study: SEGA boosts Yakuza franchise hype with Biborg’s multi-format social trailer campaign

SEGA launches 30-second Yakuza trailer campaign with Biborg

The customer, SEGA, faced the challenge of marketing its iconic Yakuza franchise to new players on Xbox and PC. They needed a campaign that could showcase the entire series' heritage and its unique blend of high-stakes narrative and off-the-wall humor. They engaged the vendor, Biborg, to create a social media campaign for this purpose.

Biborg's solution was to produce a high-impact organic trailer and adapt it into various paid media formats for YouTube and social platforms. They also created localized assets and a series of dedicated GIFs to highlight the franchise's duality. The resulting assets were used to successfully boost hype ahead of the release and were featured on the official RGG Studio Twitter account.

SEGA