Case Study: Quantic Dream boosts Detroit: Become Human Twitch engagement with Biborg’s Community Play extension

Quantic Dream reaches millions with Biborg’s Detroit: Community Play

The customer, Quantic Dream, faced the challenge of promoting the PC release of its narrative game Detroit: Become Human on Steam after it had already been heavily streamed. The goal was to stimulate new streamers and reach new viewers for the game, overcoming its prior exposure. Vendor Biborg was engaged to address this.

Biborg developed the Detroit: Community Play, an interactive Twitch poll extension that allowed viewers to influence the game's narrative in real time. This solution created a fresh, collective experience for the typically solo game. The results were highly effective, reaching several million people. Biborg's extension achieved an interaction rate of 50% on desktop and 60% on mobile among exposed viewers, with the vast majority of streamers keeping it active.

Quantic Dream