Case Study: Quantic Dream boosts positive Twitch engagement with Biborg’s Bottle of Hope

Quantic Dream reaches 25% of viewers with Bottle of Hope on Twitch with Biborg

Quantic Dream contacted Biborg to help promote the release of Sea of Solitude: The Director’s Cut on Nintendo Switch. Their challenge was to reach a wider audience for this mature, narrative-driven indie game and to create a positive, wholesome activation on Twitch that would generate word-of-mouth, focusing on themes like self-acceptance and compassion.

Biborg developed an interactive Twitch extension called the Bottle of Hope. This extension used a kindness gauge that measured chat positivity and, once full, delivered pre-written messages of hope to viewers. Biborg supported this with a targeted paid media campaign across YouTube, Facebook, Instagram, and Twitter in key markets. This solution successfully created a bubble of positive discussion around the game and helped Quantic Dream connect with its intended audience.

Quantic Dream