Case Study: PlayStation boosts Twitch engagement with Biborg

PlayStation drives 69+ hours of Twitch content with Biborg

The customer PlayStation faced the challenge of engaging the French gaming community on the popular Twitch platform. They wanted to promote their various services, products, and diverse programs to reflect the richness of their platform. Vendor Biborg was tasked with this initiative.

Biborg created and executed two main Twitch programs for PlayStation. The "Club Play" program showcased a wide range of games with popular streamers, while the "PS+ Ambassadeurs" program promoted the PS+ subscription service with tier 2 and grassroot streamers. The results were significant; Club Play generated over 69 hours of content with an average of 932 unique viewers, and PS+ Ambassadeurs generated over 48 hours of content with an average of 918 unique viewers and a peak of 533 viewers.

PlayStation