Case Study: PlayStation boosts indie game engagement with Biborg’s Twitch influencer marketing programs

PlayStation drives 600k hours watched with Biborg's indie Twitch programs

PlayStation faced the challenge of generating awareness and positive conversation around its catalog of relatively unknown indie games on the PS Store. The vendor, Biborg, was tasked with creating engagement and brand attribution for these titles, which shared a common chill vibe distinct from AAA games.

Biborg's solution was to create a series of unique Twitch livestreams where influencers and their communities discovered indie games together. The streams featured interactive elements that allowed viewers to impact the gameplay. This approach resulted in 12 livestreams with over 600k hours of content watched, an average of 3,605 viewers, and a peak of 11,570 viewers, successfully raising the profile of PlayStation's indie sphere.

PlayStation