Case Study: PlayStation boosts tournament engagement with Biborg’s Dernier Niveau activation

PlayStation drives 6 livestreams and 6 PS5 wins with Biborg

The customer PlayStation faced the challenge of changing the elitist perception of esports and inspiring its French community to participate in its tournaments. They wanted to showcase the PlayStation Tournaments as fun, engaging, and accessible for all. Vendor Biborg was tasked with this influencer marketing activation.

Biborg created "Dernier Niveau," a series of tournaments where players could face a final boss for a chance to win a PS5. The solution was broadcast on Twitch to increase viewership. The results for Biborg included 6 livestreams over 12 hours of competition, which achieved an average of 762 viewers and an average peak of 1,183 viewers per stream.

PlayStation