Case Study: PlayStation boosts indie game engagement with Biborg’s Twitch live stream programs

PlayStation drives 1M+ impressions with Biborg

The customer PlayStation France, a division of the global gaming brand, wanted to create a larger platform for its indie games catalog through new live Twitch formats. Their challenge was to develop entertaining streams that would generate conversations and help viewers discover great indie titles.

The vendor Biborg developed two new live stream formats, Pitch Me an Indie and Indie Roulette, which featured creative concepts, custom branding, and a variety of streamers. This solution achieved significant results for PlayStation France, including over 700 average viewers, 1 million+ impressions, and positive community feedback across 15 streamers and 15 games presented.

PlayStation