Case Study: PlayStation boosts trophy engagement with Biborg's #ExtraTrophées campaign

PlayStation boosts engagement with Biborg through 1,238 participants and 1,525 trophies

PlayStation faced the challenge of boosting player engagement on its PS4 and PS5 consoles and encouraging them to try a more diverse range of games through its trophy achievement system. The vendor Biborg was tasked with creating a campaign to address this.

Biborg's solution was to create the #ExtraTrophées campaign, a monthly treasure hunt for rare trophies across a wide variety of games. Participants found the trophy list on PlayStation FR's social media, had 30 days to unlock them, and then shared proof on Twitter for a chance to win prizes. The campaign by Biborg achieved significant results, including 1,238 total participants and 1,525 trophies earned by players across 17 different games.

PlayStation