Case Study: PLAION boosts Dawn of War IV social engagement with Biborg

PLAION drives 2.7M views with Biborg

The customer PLAION faced the challenge of building a social media strategy for the release of Dawn of War 4 with a limited amount of source material. They needed to create a high volume of innovative content that would resonate with hardcore Warhammer 40K fans while also remaining accessible to newcomers and fans of other strategy games.

Vendor Biborg developed a multi-faceted social media strategy based on three key content areas: game mechanics, factions, and lore-inspired roleplay. Their approach was to adapt content for different platforms while staying true to the game's grimdark spirit and using social listening to respond to fan reception. Biborg produced 75 posts across 3 platforms, which resulted in 54K engagement and 2.7M views.

PLAION