Case Study: Oh Bibi launches Ratchet & Clank: Ranger Rumble with Biborg

Oh BiBi launches 20 UA videos with Biborg for Ratchet & Clank: Ranger Rumble

The customer, Oh Bibi, was launching a mobile game, Ratchet & Clank: Ranger Rumble, after a four-year hiatus for the franchise. Their challenge was to announce this unexpected free-to-play arena shooter to a highly expectant fanbase while clearly communicating its nature and reassuring players it maintained the series' beloved universe, visual quality, and gameplay depth. The vendor, Biborg, was tasked with creating a reveal trailer and a user acquisition campaign to meet this challenge.

Biborg developed a campaign that utilized the codes of mobile games for clarity. Their solution included a fast-paced reveal trailer and a highly granular user acquisition effort featuring 20 unique videos. Each video asset was crafted from deep gameplay immersion to highlight a different aspect of the game, ensuring it resonated with specific player motivations. The vendor Biborg successfully set the right expectations and introduced the game to its fans.

Oh Bibi