Case Study: Niantic boosts Pokémon GO Fest awareness and re-engagement with Biborg

Niantic drives 10M views with Biborg

The customer, Niantic, faced the challenge of raising awareness for the first Pokémon GO Fest in France and re-engaging former players who had drifted away from the game. The vendor, Biborg, was tasked with creating a campaign to address this, focusing on the in-game trading feature to highlight the event's community aspect.

Biborg's solution was to create a TikTok-focused influencer activation called “Les Échanges Légendaires” (Legendary Trades). They partnered with content creators to share memorable trading stories, encouraging the community to do the same for a chance to win event tickets. During the fest, creators met fans to trade and share these moments online. This approach by Biborg successfully generated 10 million views and 65 thousand likes for the campaign.

Niantic