Case Study: Nacon Builds Global Awareness for Hell Is Us with Biborg

Nacon launches global paid media campaign across 5 platforms with Biborg

Nacon, a video game publisher, entrusted the agency Biborg with a global paid media campaign for the launch of their new action-adventure game, Hell Is Us. The challenge was to create a marketing strategy that aligned with the game's core identity of mystery and exploration. Biborg needed to spark players' curiosity without giving away answers, teasing the game's world and secrets to build anticipation for the new IP.

Biborg implemented a cross-platform media and creative solution, developing tailored content for Reddit, Twitch, YouTube, TikTok, and Google Search. The creative strategy leveraged platform-specific features, incorporating interactive elements and mystery to encourage active investigation from the audience. This approach successfully helped Nacon build significant awareness for the Hell Is Us IP ahead of its global launch, as praised by Biborg's Senior Account Manager.

Nacon