Case Study: Mediatonic builds excitement for Fall Guys Season 3 with Biborg’s The Fall Guys Portal

Mediatonic launches 94 in-house teaser assets with Biborg for Fall Guys Season 3

The customer Mediatonic, the developer of the popular game Fall Guys, faced the challenge of building excitement for its upcoming Season 3 update among both active and lapsed players. Their objective was to promote the new "Sunken Secrets" theme with a community-centric approach that would generate conversation beyond their owned channels. They partnered with the vendor Biborg to develop a social media activation to meet this challenge.

Biborg created The Fall Guys Portal, a unique URL that randomly directed users to one of many possible destinations, including 94 custom-made assets. This solution created confusion and curiosity, encouraging the community to repeatedly explore the portal for clues. The activation was well-received, successfully engaging players and sparking widespread discussion about the upcoming season.

Mediatonic