Case Study: KRAFTON boosts PUBG community engagement with Biborg’s PUBG Awards Europe 2022

KRAFTON's PUBG Awards Europe 2022 draws 400k unique viewers with Biborg

KRAFTON, the company behind the video game PUBG, faced the challenge of maintaining its edge in a competitive market where content creation from its community was declining. Their mission, with the help of vendor Biborg, was to inspire more content creation and cultivate a deeper connection with fans to reward their loyalty.

Biborg created the PUBG Awards Europe 2022, a content submission and awards ceremony broadcast live on Twitch. The solution leveraged social media for submissions and allowed the community to vote during the live stream. This campaign broke records for PUBG's European Twitch channel with over 400,000 unique viewers and generated almost 4 million overall impressions, successfully re-engaging the community.

KRAFTON