Case Study: Funcom launches a high-performing global Dune: Awakening campaign with Biborg

Funcom launches Dune: Awakening with Biborg in under five weeks

Funcom, a game developer, faced the challenge of launching their open-world survival MMO, Dune: Awakening, with a global marketing campaign that needed to resonate across nine diverse international markets. They partnered with vendor Biborg to create high-impact, high-performing creative assets that could cut through the noise of a demanding digital ecosystem and drive player engagement.

Biborg developed and delivered over 750 bespoke creative assets in under five weeks. Their platform-first solution included high-impact video placements for Connected TV and YouTube, alongside native and interactive units for Reddit, TikTok, and Twitch that leveraged each platform's unique language. By working closely with Funcom, Biborg helped execute an ambitious and immersive global launch campaign worthy of the game's iconic IP.

Funcom