Case Study: Facebook creates an immersive AR narrative game with Biborg

Facebook launches AR game in 10 months with Biborg

Facebook, seeking to demonstrate the capabilities of its Instant Games platform and Spark AR technology, faced the challenge of creating a richer and more complex augmented reality game experience. The social media company partnered with vendor Biborg to develop a new AR game that would engage and target both developers and public users.

Biborg developed "Cogito," a narrative puzzle game that blended interactive drama with AR features. The solution, built from scratch over ten months, featured a story set within a brain-sharing app and utilized a custom-built interactive narrative writing tool. The game successfully launched worldwide on mobile devices in January 2020, providing a creative and technical demonstration of Facebook's gaming and AR potential.

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