Case Study: Don’t Nod builds fan hype for Lost Records: Bloom & Rage with Biborg’s social media campaign

Don't Nod delivers 30 social content pieces a month with Biborg

Biborg was engaged by Don't Nod, the publisher of the Life is Strange series, to create a social media campaign for their new game, Lost Records: Bloom & Rage. The challenge was to craft content that resonated with the game's highly engaged community and build anticipation for its release, while creatively pushing beyond what the publisher's in-house team had already conceived.

The solution implemented by Biborg was a two-phased campaign that first teased the game's mystery and later highlighted its features, leveraging trends like a "1995 Wrapped" post. Biborg produced a vast array of content, totaling over 30 original pieces per month for Instagram and TikTok, plus adaptations for other platforms. This successfully generated significant hype and conversation among fans ahead of the game's release.

Don't Nod