Case Study: CD Projekt Red boosts Cyberpunk 2077 hype with Biborg's AR Camera Effects

CD Projekt Red launches 4 AR Camera Effects for Cyberpunk 2077 with Biborg

CD Projekt Red partnered with Biborg, a Facebook preferred partner, to create augmented reality (AR) camera effects for their highly anticipated game, Cyberpunk 2077. The challenge was to maximize hype and fan excitement ahead of the game's launch by boosting online conversation and shareability.

Biborg developed four interactive Facebook and Instagram AR filters that allowed fans to augment themselves as key characters from the game. The solution successfully immersed the fanbase in the game's world, generating significant anticipation and engagement in the run-up to the game's release.

CD Projekt Red