Case Study: Capcom achieves 1.2M+ views and strong sales with Biborg's anime-focused media campaign

Capcom surpasses 1.2m views in under a month with Biborg

The customer, Capcom, faced the challenge of expanding the player base and driving purchases for the launch of The Great Ace Attorney Chronicles in the UK market. Vendor Biborg was engaged to create a focused creative media campaign targeting both previous players and newcomers.

Biborg's solution involved creating a set of character-focused trailers with an ongoing storyline, which were distributed on anime fan channels like Crunchyroll and Funimation based on audience insights. The campaign achieved over 1.2 million views across all channels, and sales surpassed the target within just one month of the game's release.

Capcom