Case Study: Capcom launches Street Fighter 6 with Biborg’s full-service campaign

Capcom launches Street Fighter 6 across 3 phases with Biborg

Capcom sought to launch Street Fighter 6 and faced the dual challenge of highlighting its revolutionary new experience to differentiate it from other fighting games and aligning a comprehensive creative and media strategy with the product's roadmap. The vendor, Biborg, was tasked with managing both the creative and media for this launch.

Biborg implemented a full-service launch campaign, managing the project from beginning to end. Their solution involved a strategic communications plan with three phased rollouts for the Open Beta, Pre-Order, and Launch, which was closely aligned with Capcom's vision. This internal collaboration and media alignment by Biborg facilitated a cohesive and impactful campaign that amplified the game and successfully enticed players.

Capcom