Case Study: Capcom drives Resident Evil Village’s successful launch with Biborg

Capcom launches Resident Evil Village to 4.5 million sales in 2 months with Biborg

Capcom faced the challenge of launching Resident Evil Village to a more mainstream audience without compromising the survival horror essence of its iconic franchise. The vendor Biborg was tasked with creating a display and media campaign that captured the game's feeling of dread while positioning it as a distinct new entity.

Biborg's solution focused on the game's mysterious lore and fear of the unknown, encapsulated in the tagline "Nothing is as it seems." The campaign highlighted new characters and a deeper story to intrigue action-adventure players. This approach by Biborg contributed to the game becoming the best-selling title in the Resident Evil franchise, achieving #1 in UK physical sales and selling 4.5 million copies within two months of its release.

Capcom