Case Study: Capcom launches Resident Evil Requiem with Biborg’s multi-market horror campaign

Capcom launches Resident Evil Requiem with Biborg across 8 EMEA markets

Capcom again partnered with Biborg to support the European launch of its highly anticipated game, Resident Evil Requiem. The challenge was to deploy a large-scale campaign that could build tension and excitement across eight EMEA markets, introducing both long-time fans and new players to the game's renewed vision of horror.

Biborg implemented a multi-phase creative and media strategy that unfolded organically with each pre-order reveal. The solution included large-scale out-of-home activations, a strategic Connected TV buy, and a massive digital rollout across platforms like TikTok and Reddit. This approach made the game inescapable. The campaign delivered the best launch in franchise history for Capcom, with 344k simultaneous players on Steam and the highest Metacritic score at launch. Biborg created over 1,000 assets for the successful campaign.

Capcom