Case Study: Capcom launches Monster Hunter Wilds successfully with Biborg

Capcom launches Monster Hunter Wilds to 8M+ copies in 3 days with Biborg

The customer Capcom faced the challenge of successfully launching their biggest production to date, Monster Hunter Wilds, in the EMEA region. With their previous major title being seven years old, the vendor Biborg was tasked with finding new and relevant audiences to build awareness for this new installment in the franchise.

Biborg implemented a tactical paid media strategy that aligned with Capcom's key marketing beats, utilizing display, video, social media, Connected TV, and OOH advertising. Their solution included creating bespoke and localized video assets for different campaign phases and executing a massive media burst for the launch. This strategic effort across six major European markets contributed significantly to the record-breaking result of over 8 million copies sold within the game’s first three days.

Capcom