Case Study: Capcom achieves Monster Hunter: Rise launch success with Biborg

Capcom launches Monster Hunter: Rise with Biborg, selling over 6 million units by April 2021

The customer Capcom faced the challenge of handling all European communications for the launch of Monster Hunter: Rise on the Nintendo Switch. This required coordinating a multi-stage campaign from the initial announcement through to the game's release and sustain phases, all while ensuring alignment with simultaneous marketing efforts from Nintendo. The vendor Biborg was tasked with this project.

Biborg developed a comprehensive communications plan, working with a broad range of partners from social media platforms like Twitter and TikTok to premium video and gaming sites. The campaign performed extremely well, with innovative placements yielding high engagement. This media success translated into sales, making the game Capcom's biggest selling single-console release with over 6 million units sold. Biborg's efforts directly contributed to a higher revenue share in the targeted areas.

Capcom