Case Study: Capcom boosts Dragon’s Dogma 2 reach and engagement with Biborg

Capcom boosts Dragon’s Dogma 2 VTR to 73% with Biborg

The customer Capcom faced the challenge of positioning their game Dragon's Dogma 2 to broader opportunity audiences beyond its high fantasy core, avoiding a marketing approach that might deter potential action-adventure and mainstream gamers. The vendor Biborg was engaged to handle this display and media campaign.

Biborg's solution was a phased media strategy that prioritized the game's updated combat and AI pawn systems to highlight its action experience. Their execution included a social activation for Valentine's Day, a pre-launch campaign with influencer activity and targeted audience segmentation, a high-quality launch trailer, and a post-launch accolade campaign. Biborg delivered an incredible 73% view-through rate across all video partners for the campaign.

Capcom