Case Study: Behaviour Interactive boosts awareness and sales for Meet Your Maker with Biborg

Behaviour Interactive reaches 100M+ uniques in 4 months with Biborg

Behaviour Interactive, a video game developer, faced the challenge of launching their new game, Meet Your Maker, to two distinct audiences: builders and raiders. Their goal was to clearly communicate the game's unique dual mechanics to boost awareness and drive pre-orders. They partnered with the vendor Biborg to lead this global marketing campaign.

Biborg developed a multifaceted campaign centered on the core feeling of "deviousness" that connected both player types. Their solution included targeted paid media, an accolades trailer, and innovative influencer activations like the "Devious Duos Tournament" and the "Ultimate Maker" YouTube video. This approach reached over 100 million unique users, generated significant online conversation, and ultimately boosted sales for the game's launch.

Behaviour Interactive