Case Study: Bandai Namco reactivates Captain Tsubasa with Biborg's cross-channel launch campaign

Bandai Namco drives 3K retweets for Captain Tsubasa launch with Biborg

The customer Bandai Namco sought to launch the video game Captain Tsubasa: Rise of New Champions and establish it as a mainstream, casual alternative in the competitive soccer game segment. Their challenge was to reactivate the brand and appeal to three distinct targets: Tsubasa fans, soccer game fans, and party game enthusiasts. Vendor Biborg was engaged to handle the launch campaign.

Biborg's solution included a social media stunt on Twitter featuring famous soccer players to generate mainstream buzz, followed by a pre-order and launch digital campaign with tailored trailers and banners. The Twitter activation became a trending topic, generating over 3K retweets and 7K likes. This successfully broadened the game's appeal beyond just anime fans and established the new license.

Bandai Namco