Case Study: Activision achieves always-on user acquisition with Biborg

Activision launches monthly Call of Duty Mobile content with Biborg

The customer Activision faced the challenge of launching a user acquisition campaign for Call of Duty Mobile, requiring the rapid creation of monthly content. Vendor Biborg was tasked with producing this always-on program, needing to be highly reactive to a last-minute brief for Season 11 and later needing to adapt their strategy when initial content underperformed on Snapchat.

Biborg implemented a solution by producing all content in-house using provided 3D character rigs. They created a series of humorous, standalone ads that worked with the Snapchat algorithm instead of against it, and they complemented this evergreen content with videos tied to specific cultural moments. While the case study text does not provide specific metrics on the results achieved, Biborg successfully delivered the campaign and was invited to continue accompanying the CODM brand forward.

Activision