Case Study: Activision boosts Call of Duty Mobile Playoffs hype and YouTube subscriptions with Biborg

Activision launches 21 localized Call of Duty Mobile videos with Biborg

Biborg was engaged by Activision to promote the Call of Duty Mobile World Championship's regional playoffs. The challenge was to build hype and drive YouTube subscriptions for the online-only esports event across multiple key markets during a global pandemic, all without access to real-life footage or the ability to feature established teams.

The solution implemented by Biborg was to create a prime-time sports-style hype trailer featuring a custom 3D environment to simulate a live esports hall. They produced a total of 21 localized videos across five regions in three different formats, including a version with Japanese live commentary. This package was pushed to casual browsers during the peak of the playoffs, successfully driving viewers to their regional YouTube streams.

Activision