Case Study: Activision boosts Call of Duty Mobile user acquisition with Biborg’s motion-capture creative platform

Activision improves Call of Duty Mobile creative workflow with Biborg's in-house motion capture

The customer Activision faced the challenge of updating the creative platform for Call of Duty Mobile to convert more users, moving beyond traditional performance advertising that focuses on gameplay features. The vendor Biborg was tasked with developing a new consumer-centric strategy that would remain relatable to the target audience.

Biborg's solution was the "GET CODM PETITIVE" platform, which focused on relatable competitive situations and utilized motion capture for the first time to create high-quality, dynamic animations. This in-house motion capture capability allowed for a better workflow and extremely collaborative spirit with the client. The results included the ability to create greater content without external studios, establishing a new standard for future projects.

Activision