Case Study: Action Against Hunger raises donations through Twitch with Biborg

Action Against Hunger launches Twitch fundraiser in 20 days with Biborg to raise €200,000

The customer, Action Against Hunger, is a global NGO working to end life-threatening hunger. Due to the pandemic, it faced a critical shortfall in donations and needed a quick-to-set-up, creative solution to raise €200,000. It partnered with vendor Biborg to leverage its gaming expertise and engage the French gaming community for an online fundraising campaign.

Biborg implemented a digital fundraising activation on Twitch called "Stream Against Hunger." The solution included a dedicated Twitch channel for direct donations, a toolkit for streamers to easily participate, and a 24/7 animated stream that gamified donations by unlocking supplies in real-time. By recruiting popular streamers and providing engaging content, Biborg helped Action Against Hunger successfully raise awareness and collect vital funds.

Action Against Hunger