Case Study: Shure achieves greater focus and office acoustics with Biamp Cambridge sound masking

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Preview of the Shure Incorporated Case Study

Shure Incorporated improves office focus across an entire floor with Biamp

Shure Incorporated, a major audio electronics company, faced significant acoustical challenges in its new Chicago office located in a historic building with high ceilings. The open-plan design, which included collaborative spaces and a customer experience center, suffered from noise distractions and cross-talk that disrupted both employee focus and customer demonstrations. To address this, Shure turned to vendor Biamp for a sound masking solution using their Cambridge product line.

Biamp's solution involved installing a Cambridge Qt Pro sound masking system throughout the office. The system was zoned to allow for different volume levels in different areas and featured automatic ramping to increase sound during busier times. This implementation of Biamp's technology successfully covered speech noise, resulting in a more comfortable and private environment. The outcome was that Shure's employees achieved greater levels of focus, and the Customer Experience Center was protected from office noise, ensuring a functional space for client demonstrations.


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