Case Study: Weave achieves 125% of MQL goal with BHN Rewards

Weave Reaches 125% of MQL Goal Using Rewards for Demos

Weave, an all-in-one customer communication and engagement platform, needed a better way to fill its funnel with new leads and quickly turn marketing qualified leads into sales-ready demos. The team was already offering prospects a reward for attending demos, but wanted a more streamlined incentives fulfillment process that fit within their existing marketing stack, especially Marketo.

By combining Marketo with BHN Rewards, Weave automated reward delivery and made it easy to send digital gift cards in bulk with minimal maintenance. The BHN Rewards integration improved tracking and troubleshooting, helped power more dynamic email campaigns, and supported hundreds of inbound demos per month, contributing to Weave hitting 125% of its overall MQL goal.

Weave

Kyle Garrett

Senior Marketing Operations Manager