Case Study: PRA.ca boosts survey participation and streamlines rewards with BHN Rewards

Research Firm Uses Points to Drive Ongoing Survey Participation

PRA.ca, a market research firm, faced survey fatigue and declining participation because incentives were being managed manually with physical gift cards and one-by-one retailer redemptions. The slow process delayed rewards, increased administrative effort, and made it harder to keep participants engaged for future studies. BHN Rewards was used to help streamline this incentive workflow.

With BHN Rewards, PRA.ca implemented instant digital rewards for in-person surveys and a points-to-rewards program through an embedded rewards gallery in its panelist portal. This allowed participants to redeem points immediately or save them for larger rewards, improving satisfaction and engagement while reducing management costs and postage fees. PRA.ca reported positive panelist feedback, stronger participation in research activities, and a smoother, more efficient rewards process with BHN Rewards.

PRA.ca

Zia Hameed

Senior Research Analyst