Case Study: Mazuma Achieves a 350% Increase in Survey Response Rates with BHN Rewards

Mazuma Achieves 350% Increase in Response Rates with SurveyMonkey and Rybbon Rewards Integration

Mazuma, a licensed accounting firm serving small businesses, wanted a better way to measure customer satisfaction but struggled with low survey participation. Their previous brand audit survey received only a 7% response rate, and they needed an easy way to incentivize busy clients without adding manual fulfillment work. BHN Rewards, formerly Rybbon, was used alongside SurveyMonkey to help solve this challenge.

BHN Rewards integrated with SurveyMonkey to automate reward delivery, allowing Mazuma to offer a universal incentive such as an Amazon gift card. After launching the survey and sending it three times, Mazuma achieved an average 40% response rate, a 350% increase over prior results. The improved feedback boosted confidence in their service model and helped raise employee morale.

Mazuma

Ben Sutton

Founder