Case Study: Kickstarter achieves a 90% reward claim rate with BHN Rewards

Kickstarter Optimizes Market Research Incentives and Boosts Claim Rate to 90%

Kickstarter, the crowdfunding platform for creative projects, needed a better way to compensate survey and interview participants as its research program grew. As its first dedicated research hire, Bryan Tyner faced a process that was described as unfeasible and unscalable, especially because the team needed to handle international rewards and reduce a high rate of unclaimed incentives.

BHN Rewards provided a more robust rewards platform with a global catalog, automated reminder emails, adjustable claim windows, custom-domain reward emails, and reporting tools. After switching to BHN Rewards, Kickstarter saw a 50% increase in rewards claimed and now achieves a claim rate of over 90% within a short period, while also gaining clearer visibility into refunds and campaign performance.

Kickstarter

Bryan Tyner

Director of Research