Case Study: Intelligent Video Solutions increases lead generation with BHN Rewards

Increasing Lead Generation by 20% With Digital Rewards Management

Intelligent Video Solutions (IVS), a video software provider for observation and recording, needed a better way to support multiple marketing goals at once: driving conference lead generation and building a customer advocacy program. The team wanted a simple, automated way to send digital rewards instead of spending time on the logistics of physical gifts.

Using BHN Rewards and its HubSpot integration, IVS automated reward delivery for conference attendees and advocates who submitted reviews, testimonials, and user stories. With BHN Rewards, the company improved campaign efficiency by 30%, collected more than 50 customer stories and reviews in a year, and increased lead generation by 20% per year.

Intelligent Video Solutions

Karl Fauerbach

Digital Marketing Specialist